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老四川

發布人:集團董事會辦公室 發布日期:2013/2/1 瀏覽:次 字號:

重慶老四川大酒樓是重慶渝惠旅業有限責任公司旗下的知名中餐品牌企業。

老四川大酒樓創建于上世紀三十年代初,最初是一個專營牛肉食品的街邊無名小攤,攤主叫鐘益鳳,由于特色突出,口味上乘,很受食客青睞。重慶成為抗戰陪都時,有個經常光顧小攤的新民晚報記者給鐘益鳳建議以“老四川”作為食攤的名號,理由是這三字瑯瑯上口、通俗易懂。鐘益鳳欣然接受,“老四川”一直沿用至今。

經過七十多年的歷史演變,昔日街邊小攤,現已成為風味特色突出、經濟效益上乘的名店望樓。1993年“老四川”大酒樓被國家內貿部授予重慶中餐業獨一無二的“中華老字號”,其“老四川”商標也在國家工商總局商標局注冊。2004年榮獲國際餐飲名店。2006年再次被商務部命名為“中華老字號”。

經過幾代人的辛勤耕耘,老四川大酒樓已經發展成為以特色牛肉菜品為龍頭,集川粵家常風味、川渝名小吃為一體的綜合性大型連鎖餐飲企業。截止2007年,老四川在重慶市內已經擁有10家大酒樓(總店位于解放碑中央商務區),是市內開店最多的知名中餐企業,并且開始進軍市外發展連鎖店。老四川牛肉制品分公司生產各種規格品種的牛肉干20余款,產品銷往全國大城市。為保證特色菜品的純正風味,老四川建立了傳統菜品配送中心,原材料生產加工基地也初具規模。老四川大酒樓連鎖體系營業面積近2萬平方米,員工近2000人,年營業額近8000萬元。

老四川大酒樓的裝修傳統時尚,民俗風格濃郁,具有獨特的牛文化:門額為紅色為主調的中式牌樓,門廳前有標志性臥牛雕塑,包房各具風格,陳設富有品味,能適應各層次的消費者喜好。

老四川大酒樓名師薈萃,由“中國烹飪名師”徐勁主理廚政,傳統牛肉菜品則由老四川的嫡傳弟子擔綱。老四川以擅長制作多款精美牛肉而聞名華夏。風味獨特的燈影牛肉、精毛牛肉、白汁牛肚榮獲國家烹飪最高獎“金鼎獎”;枸杞牛尾湯、沙參牛鞭湯、清燉牛肉湯也榮獲國家級大獎;枸杞牛尾湯、沙參牛鞭湯還被評為“中國名菜”。 2004年,在中國飯店協會、中國烹協、重慶市人民政府主辦的美食節上,老四川“金牛宴賓”(全牛宴)被評為“國際質量金獎”。老四川已經成為精美牛肉菜品的代名詞,是重慶餐飲界的一張亮麗名片。

老四川大酒樓在美譽面前并不滿足,他們制定了全國連鎖的宏偉目標,正朝著連鎖化、規模化、集團化的方向蓬勃發展,老店開新花,明朝更絢爛。

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